It's been many interviews with Charice made during her visit back to Japan, thou this one doesn't seem like an usual interview.
Nikkei Entertainment, one of the major magazine spaeicialzing in entertainment business and what's inside of it, special featured Charice on their latest issue.
Nikkei was with Charice during her last visit in the past August so to figure out how busy Charice was, and how Warner Music Japan do their own very best to pull out the best effects from their very best efforts and strategy in promotion. It's like "5 days with Charice". Ok here you go.
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---80 media in 5 days! What is it to increase and make the best of an effective promotional appearance? ---
Having sent her first album to Billboard Top 10 in the United States, Charice has come back to Tokyo for promotion. How Warner Music Japan put up the timetable for Charice to pull up the most effective promotional schedule for appeal?
Launched at YouTube, then acknowledged and fully supported by a multi-awards winning producer David Foster, who has worked with Celine Dion and lots more of millions selling aritsts, Philippines-born young beautiful singer Charice made her international debut with her first int'l release "CHARICE" executive produced by Foster, and has sold more than 200,000 units as of today.
Charice came back to Tokyo this past August for promotion. Proir to the release of her long awaited second album Infinity, Charice had interviews and made several guest appearances during the stay.
They're like, interviews in each 30 to 40 minutes with no break, plus recording a brief comments for radio programs and blah blah, the number of media she worked with during the stay would go more than 80.
Especially an passionate call was come from staffs for Sukkiri (NTV). International Music has been struggling its sales here in Japan these days, and media has less featured int'l music for the last several years, but Sukkiri remains one of the few programs still keen on introducing international music to Japanese people.
Ms.Nao Hikosaka of Warner Music Japan, who is in charge of everything about Charice, leads Cha team in WMJ says,
"In a mixture of this girl-next-door kind of a sweet charming personality and this stunning gift in singing, Charice is kind of a rare singer who once come out with her voice and sing a song, the reaction would be coming back to her and us real straight in its number."
As a matter of fact, since she finished performing on Sukkuri in the morning, the number of music downloads went straight up high.
And in the afternoon, Charice visited the shooting location of the Bull Doctor, greeted with all the main casts, and performed Far As The Sky in acapella. And that story was featured on papers next day. Looks like what domesrtic artists would do. Mariah or Celine haven't done something like this before. But Ms.Hikosaka says
"This seems to be what all the domestic artists tend to do but this is very important for International artists to do to get more attentions from a lot more people"
Days off, is essentials
When in Japan, her work started in the morning, and called it a day around 6pm at latest. Warner team carefully never lacked their efforts to arrange a break for Charice in this crammingly busy schedule.
Hikosaka "International Artists usually and understandably get questions about how they feel and like about Japan during interview. So we wanted to arrange and spare time for Charice to watch Japan with her own eyes."
Waner also wisely set her schedule for August 11th to focus on all the appointments with radio stations to make it go smoth.
On the last day, Charice made an appearance to Mezamashi Live at Odaiba bayarea, and left Japan with a flight off at Haneda airport. Since Haneda accepts fights landing and takeoff at early in the morning or late night, and since its opening of International Flight Terminal last year, that has allowed Warner to organize and put up that kind of a flexibly effective schedule possible.
Charice is coming back to Japan on this October for promotion. During the next visit, she will be more focused on TV and radio appearances that would bring "areaction instant".
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Interview with Charice
8 hours to talk when in Japan, Many hours for transportations in the States - Promotion in the States is way tougher.
This is her sixth time to visit Japan for the last 12 months since her Japan debut. Having flied around the world, we asked Charice about the difference in how promotional campaign would go in Japan and other countries.
CHARICE : This time I came back to Japan to promote my soon to come new album "Infinity".
On the first day here in Tokyo, I was a guest on Sukkiri in the morning to perform Far As The Sky. But for singers, it's gotta take some time to warm up the voice, and I had a jet lag at that time so it was pretty tough work to do. After it's done, I paid a visit to the shooting location for the Bull Doctor to sing the song in acapella. This kind of an experience is a second time since when I went to a filming location for a movie in the Unites States. Actoer Fumiyo Kohinata (Main cast of the Bull Doctor) told me that he is my fan, and i was so grateful and thankful.
When in Japan, I am always surprised to see that there is a lot and lot of medias here. I took 5 or 8 interviews today this time but in the States, it'd go like, one hour press conference, then one long interview for like, 3 to 4 hours long and that's it so.
However, I generally get soft kind of questions on interviews here in Japan, but in the States, they come to me and come up with romance kinda issue, or all the straight-foward edgy sorta hard questions to answer. I have been confused before when a US media once reported and goes that I am dating with one of my good friend (laugh in a bitter smile)
I usually travel across the States to visit radio stations on Christmas season, and you know, it does take lots of lots of time just for transportations. It's like, after a performance on a radio show for several hours, i quickly moved to a club to perform, and on the next day, I woke up at 3am to catch a flight to go to the next venue. Singing need stamina, is tougher than talking on interviews so I'm totally alright and feel good to talk even for, like, 8 hours long :)
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Charice also said she bought a new canera (DSLR cam) which is her third in her collection. She goes "I got a new toy!" :)